What We Do

better question – what don’t we do?

Restaurant Kitchen

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Owners Representative

Owners representatives are change agents and advisors. We have your best interest in mind at all times and are at the table with you when you need us and for you when you cannot be there. We make your project goals our own and use our skills and expertise to inspire a sense of shared purpose within the team. We thrive on the organized adrenaline of new challenges and the responsibility of driving business results. We are nimble brand advocates that readily shift between the “big picture” and the small-but-crucial details during the scope of any project, knowing when to concentrate on each.

We have an experienced team of hospitality professionals and a broad and flexible toolkit of techniques, to ensure you receive the best solutions for your venue. We adapt our approach to the context and constraints of each project and client, knowing that no “one size fits all philosophy” can be applied to individual projects. We are a quirky group that makes the foodservice part of your business more entertaining, more profitable, more engaging for your guests and easier to manage.

 

OUR APPROACH

  • We are an extension of your team and speak the same language for your vendors to understand.
  • We work with your team to create timelines and implement project management tools that are accessible to all participants.
  • We work with your food service provider, designers, construction teams, and project managers to ensure project goals and milestones are met.
  • We generate long term operational plans to ensure all aspects of the project are completed and implemented in accordance with the vision.

TANGIBLE ASSESTS

Some of the deliverables typically produced by this process are:

  • Generating executive summaries to allow all stakeholders to understand all aspects of the project while reducing the number of individual conversations with all vendors
  • Interim progress reports to all stakeholders inclusive of budget reviews
  • Being available as often as possible to interpret data and make recommendations to keep the project pacing as expected
  • Financial Modeling

F&B Concept Design and Programming

Organizations seeking to develop new brands or reinvent existing ones need guidance from hospitality experts to determine what will be the most unique and meaningful concept. We provide the research, insight and creativity required to be successful. FSM brings an elevated approach to the process by establishing a clear vision and then developing concepts that support the holistic view.

OUR APPROACH

  • With FSM, developing a new restaurant concept or brand within a sports venue is a collaborative process that connects your vision with our experience and industry expertise.
  • We work directly with restaurant owners, food hall developers and sports teams to fully understand your thoughts and objectives. 
  • FSM uses our network of subject matter experts to provide conceptual, operational and financial insights, sharing high-level strategies and big ideas that will enable your organization to have a unique competitive edge. 

TANGIBLE ASSETS

The following are critical tools that will help ensure your path to success. Some of the deliverables typically produced by this process are:

  • Concept or Brand Books
  • Business Plan inclusive of timing, budgets and implementation techniques
  • Spatial Plan
  • Investor or Local Chef Partner Pitch Decks

Revenue Optimization Strategies

At FSM, we look at revenue management and optimization a little differently. It’s about capitalizing on market conditions, instead of reacting to them; identifying opportunities ahead of your competitors; working with your foodservice provider daily to review results and then setting goals based on time-tested strategies.

Because the hospitality business is so emotional and truly acts as the second most important factor for the guest experience, we always recommend revenue growth should be divided into two buckets: organic growth and focused strategies. We develop platforms that are mutually beneficial to you and your foodservice partners. Our team of advisors will be with you every step of the way, providing venue-specific tools and resources that allow you to take control and clearly communicate to your vendors what the expectation is for financial success.

OUR APPROACH

  • Asses the venue to determine what assets are currently available and being utilized to the maximum potential.
  • Identify what areas of opportunity there are within the building and within the existing contracts that are in place.
  • FSM works with all stakeholders and everyone on the project team to develop concepts and strategies to optimize revenue.

TANGIBLE ASSETS

Some of the deliverables typically produced by this process are:

  • Assessment and Contract Review Reports
  • Meetings with design team to determine what new concepts are most viable within the current footprint
  • Short-term and long-term financial modeling

Fan Engagement Programming

Whether you are an independent hotel group or a major sports team working with an established foodservice provider looking to seek advice on how to make the community aware of your offerings…….we provide integrated marketing plans and fan engagement programs to activate online and within your 4 walls. We believe making a personal connections with your guests using food and beverage is the smartest and most organic way to increase sales.

OUR APPROACH

  • FSM will help your organization create or evaluate a detailed marketing plan inclusive of feedback from your sponsorship team to ensure the plan considers all aspects of your business
  • Determine the validity of the core marketing messages
  • In partnership with your foodservice provider or in-house team, create immersive displays and exhibits that directly result in increased F&B spending

TANGIBLE ASSETS

Some of the deliverables typically produced by this process are:

  • Social media strategy documents
  • Traditional and digital marketing activation plans
  • Customer journey maps and analysis to determine the required touch points needed throughout their time at your venue

 

Operational Assessment

Our team has years of experience operating venues, creating marketing plans for foodservice companies and developing financial strategies for teams. All of these skills are needed when conducting a thorough site visit and assessment review. Our team will provide feedback on everything from your staffing and concepts to efficiency, design, communication effectiveness and ROI possibilities. We immerse ourselves in your brand to be able to become experts and then impart our industry knowledge to develop recommendations.

OUR APPROACH

  • We schedule an introductory video call and/or site visit to meet your team and explore your venue.
  • We bring our proprietary checklist of observations to ensure we evaluate all areas of your venue including speaking with your vendors, interacting with fans when possible and examining your books to truly understand your brand.

TANGIBLE ASSETS

Some of the deliverables typically produced by this process are:

  • Competitive Set Analysis to include best practices
  • Complete assessment of operations and high-level recommendations for operational, financial, culinary, service and technology changes needed 
  • Executive presentation

 

Research & Trend Analysis

The key to the success of our business is having our finger on the pulse of the hospitality industry and bringing value to the guests. Whether we are contracted to work on only one facet of your business or re-imagine your venue, you will have access to tons of information that will serve as thought starters to grow your business.

From robotics in stadiums to lavender being the new herb in every cocktail to contactless payment kiosks…..we are trend hunters and are always eager to share our latest and greatest finds using succinct reports as often as needed. We do the market research so your team can concentrate on business operations.

OUR APPROACH

  • We review countless sources of information and tap into our network of professionals to determine what’s hot in the industry.
  • We attend conferences around the country to be able to communicate the latest food, beverage, technology and service trends for our partners.

TANGIBLE ASSETS

Some of the deliverables typically produced by this process are:

  • Trend reports
  • Suggestions for site visits while your team is on the road to experience the latest and greatest venue that exhibit unique attributes that could apply to your location.
  • Introductions to subject matter experts to further explain the trend and how it could be applied to your venue.

RFP Management & Contract Negotiations

Our background in writing and responding to multiple sports and entertainment foodservice Request For Proposals puts us in the position to assist your organization in multiple ways. Post-COVID19, we strongly believe that venues and foodservice partners need to review their existing contracts to determine what’s best for all parties and can make all stakeholders whole during difficult and prosperous times.

OUR APPROACH

  • If we are acting as the owners representative at a sports & entertainment venue, we begin each project with a deep dive into your goals and objectives. We become an extension of your team and strive to select the best foodservice provider to help you achieve those goals.
  • If we are acting as a co-author in response to an RFP, we work closely with your business development team and individual departments to craft the most compelling offer to position you to win the business.
  • If we are selected to review your existing contracts, we examine every aspect of your contract and make recommendations for better terms that truly exemplify ‘true partnership” with your vendors. We can then negotiate those terms and assist with the roll-out of any operational changes impacted by the new financial terms.

TANGIBLE ASSETS

Some of the deliverables typically produced by this process are:

  • Fully drafted RFP’s to be distributed to potential foodservice partners on behalf of sports teams and entertainment venues
  • Oversight of all aspects of the RFP process inclusive of pre-bid meetings, submission review and analysis, being the main point of contact for all bidders, presentation logistics, etc.
  • Fully drafted responses to be submitted for an existing RFP on behalf of your organization

We simplify the process for you whether you are soliciting partners or trying to become one!

Fan Insight & Analytics

The use of analytics to understand financial information and trends has become a critical component of a successful high-volume food and beverage operation. In 2018, our team formally created FanSense. This is our full-service analytics division that is being run by an experienced feasibility and data review expert. We can create surveys, analyze the information being provided to you by your foodservice provider or work directly with each vendor to craft specialized feedback programs.

OUR APPROACH

  • We work with your team to determine what KPI’s are most important and then implement a mechanism to obtain and analyze the data
  • Use of data to understand fan spending patterns
  • Use of data to refine menu offering and drive incremental revenue

TANGIBLE ASSETS

Some of the deliverables typically produced by this process are:

  • Ability to grant team access to key real time food and beverage data
  • Survey analysis reports inclusive of statistical drivers, satisfaction scores, and complete SWOT
  • Price analysis report and recommendations

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