ARAMARK RECOGNIZES NEED TO ‘UP THEIR GAME’ IN PREMIUM
Aramark Sports and Entertainment announced this week that it’s branded its premium dining operation to Aura, tied to unveiling a new club at Frost Bank Center, home of the NBA’s San Antonio Spurs.
Aramark officials said the Aura rollout is tied to four pillars, starting with food. Stephen Starr, an award-winning chef and existing Aramark partner, will play a key role for the new program, meeting quarterly with company executives to develop new menu concepts.
In addition, beverage service will be elevated with new brand partnerships across beer, wine and mixed drink selections.
