Rose Bowl Stadium

Pasadena, CA

The Rose Bowl Stadium

The Rose Bowl was our first client, and FSM is going on its tenth year of engagement. We were retained to “put the wheels back on the bus” after a new $160 million premium tower was built and the food and beverage provider was not rising to the occasion. Our initial minor scope grew year by year resulting in three RFP’s and a one-stop shopping on all things food and beverage We would likely not be here without the Rose Bowl and are grateful they were our first project.

Year: 2013-Present
Scope: Owners Representative
Location: Rose Bowl Stadium, Pasadena, CA

Our Impact

Consolidated concession and premium food and beverage operations.
Secured a first-ever $6 million capital investment from F&B provider.
Have begun the transition to a market-based general concession concourse.