Posted by Don Muret | Jun 16, 2022 | Technology, Pulse

Robotic delivery is trending across sports venues with greater frequency as concessionaires tinker with innovation to improve fan experience and use the technology as a tool to generate incremental revenue.

Tortoise, a 5-year-old Bay Area firm, is the newest player in that space.

The tech vendor has deals with Aramark and Legends at Capital One Arena and Golden 1 Center, respectively, to test its remote-controlled “store on wheels.” At State Farm Arena, the tech vendor has an agreement with the Atlanta Hawks as part of the team’s in-house merchandise operation.

Under a revenue-share model, the tech vendor receives 10% of total sales, teams and food providers said.