Robotic Delivery Expands at Sports Venues

June 16, 2022

Robotic delivery is trending across sports venues with greater frequency as concessionaires tinker with innovation to improve fan experience and use the technology as a tool to generate incremental revenue.

Tortoise, a 5-year-old Bay Area firm, is the newest player in that space.

The tech vendor has deals with Aramark and Legends at Capital One Arena and Golden 1 Center, respectively, to test its remote-controlled “store on wheels.” At State Farm Arena, the tech vendor has an agreement with the Atlanta Hawks as part of the team’s in-house merchandise operation.

Under a revenue-share model, the tech vendor receives 10% of total sales, teams and food providers said.


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